(Content Series | Integrated Campaigns)

Under Armour | Squad Life

UA’s Human Performance System is a 360-degree system focused on Training, Competition, and Recovery. So, based on the nature of failure and success, three best friend athletes gather to challenge themselves and each other to better specific personal records.

(3 video Doc-style series)

5,985,990 MILLION TOTAL VIEWS & COUNTING
81.73% AVERAGE VIEW RATE

In one month, the first episode has gained over 1 million more views than the most popular episode from last year's season.

SQUAD LIFE | Ep. 1: Izzy Makes The Leap (Copy) (Copy)

SQUAD LIFE | Ep. 2: Marcus Makes The Push (Copy) (Copy)

SQUAD LIFE | Ep. 3: Alex Breaks Through (Copy) (Copy)

SQUAD LIFE | Ep. 1: Izzy Makes The Leap (Copy) (Copy)

SQUAD LIFE | Ep. 2: Marcus Makes The Push (Copy) (Copy)

SQUAD LIFE | Ep. 3: Alex Breaks Through (Copy) (Copy)

Role & Responsibilities: Lead Video editor

Lead Video Editor for all three mini-documentary spots, guiding the overall editing process and stylistic elements.
Contributed to Campaign Theme & Messaging Development, supporting the creation of a cohesive narrative throughout the documentary series.
Collaborated with Art Director and Copywriters to create and refine visual assets, graphics, and .
Oversaw the Development, Organization, and Integration of graphics, ensuring consistency and alignment with the campaign’s vision.